2/24/2023 0 Comments Install google adwords editorHe has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero 6 years in a row (2016-2021), has written articles for many industry publications (including Shopify, Moz, PPC Hero, Search Engine Land, and Microsoft), and is a frequent guest on digital marketing podcasts and webinars. His personal motto (perhaps unhealthily so), is "let's overthink this some more." He even wrote a book recently on philosophical PPC musings that you can check out here: Ponderings of a PPC Professional. Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009.
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